Pelatihan BRAND IMAGE AND PRODUCT
Pelatihan gambanr brand dan produk
DESCRIPTION Training BRAND IMAGE AND PRODUCT
Menentukan segmen pasar, positioning dan differentiation, menentukan harga yang sesuai, menentukan margin ke distributor, grosir dan ritel, mengembangkan packaging, desain dan warna yang menjual. merupakan komponen yang akan menentukan keberhasilan merek. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing
mix (product, price, place dan promotion) akan percuma saja. Oleh karena itu dibutuhkan strategi untuk membuat brand image terhadap produk yang akan dipasarkan.
Training BRAND IMAGE AND PRODUCT OUTLINES
- A Confession of A Brand Manager
- What is A Brand Manager?
- How to be A Good Brand Manager
- Challenges, Opportunities & Threats of A Brand Manager
- Daily Activities of A Brand Manager
- Brand Strategy & Execution : Two Different Worlds
- Develop Brand Strategy
- Roles of Brand Strategy in Marketing and Company
- How to Define Brand Segmentation and Target Market
- How to Define Brand Personality and Positioning
- The Process from Research to Brand Strategy Development
- How to Analyze Research Report
- How to Define Brand Segmentation, Target Market, Personality and Positioning based on Research Report
- Develop Branded Product Strategy
- How to Define Product Mapping and Competitors to Target and Avoid
- How to Define Strengths and Weaknesses of Our Competitors Product
- How to Develop Strong and Sellable Product which Align with Brand Positioning
- How to Execute The Product Strategy from Design to Packaging
- How Design and Packaging Trigger Trial and Repeat Purchase
- How to Develop Product from Content to Packaging Which Tells the Brand Positioning
- Develop Branded Pricing Strategy
- How to Define Price Mapping & Develop Supportive Pricing Strategy
- How to Define Manufacturers Price, Distributors Price, & Retailers Price
- How to Manage Price in the End Market
- Develop Branded Distribution Strategy
- How to Define Distribution Mapping
- How to Choose The Most Suitable Distributors
- How to Manage Distributors & Salesman
- Develop Branded Promotion Strategy & Execution
INSTRUCTOR Training BRAND IMAGE AND PRODUCT
Dr. Fauzan Asmara, SE., MM and team
WHO SHOULD ATTEND Training BRAND IMAGE AND PRODUCT
Staff Bagian Pemasaran, Marketing, Supervisor, Manager Pemasaran
METHOD Training BRAND IMAGE AND PRODUCT
Lecturing, workshop, interactive discussion, sharing and case study.
Jadwal Pelatihan Bali Training 2023 :
Batch 1 : 03 – 04 Januari 2024 | 16 – 17 Januari 2024 || Batch 2 : 06 – 07 Februari 2024 | 20 – 21 Februari 2024
batch 2 : 4 – 6 April 2023
batch 3 : 26 – 28 Juni 2023
Batch 7 : 09 – 10 Juli 2024 | 23 – 24 Juli 2024 || Batch 8 : 06 – 07 Agustus 2024 | 20 – 21 Agustus 2024
Batch 9 : 04 – 05 September 2024 | 18 – 19 September 2024 || Batch 10 : 08 – 09 Oktober 2024 | 22 – 23 Oktober 2024
Batch 11 : 06 – 07 November 2024 | 26 – 27 November 2024 || Batch 12 : 04 – 05 Desember 2024 | 18 – 19 Desember 2024
Catatan : Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta
Lokasi Pelatihan di Bali Training :
- Yogyakarta, Hotel Dafam Malioboro
- Jakarta, Hotel Amaris Tendean
- Bandung, Hotel Golden Flower
- Bali, Hotel Ibis Kuta
- Surabaya, Hotel Amaris(6.00.000 IDR / participant)
- Lombok, Hotel Jayakarta
Investasi Pelatihan tahun 2019 ini :
- Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
- Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas Pelatihan di Bali Training :
- Hotel
- Tempat Pelatihan .
- Module / Handout
- FREE Flashdisk
- Sertifikat
- FREE Bag or bagpackers (Tas Training)
- Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
- 2xCoffe Break & 1 Lunch, Dinner
- FREE Souvenir Exclusive
- Training room full AC and Multimedia