Training BRAND IMAGE AND PRODUCT

Pelatihan BRAND IMAGE AND PRODUCT

Pelatihan gambanr brand dan produk

DESCRIPTION Training BRAND IMAGE AND PRODUCT

Menentukan segmen pasar, positioning dan differentiation, menentukan harga yang sesuai, menentukan margin ke distributor, grosir dan ritel, mengembangkan packaging, desain dan warna yang menjual. merupakan komponen yang akan menentukan keberhasilan merek. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma saja. Oleh karena itu dibutuhkan strategi untuk membuat brand image terhadap produk yang akan dipasarkan.

Training BRAND IMAGE AND PRODUCT  OUTLINES

  1. A Confession of A Brand Manager
  • What is A Brand Manager?
  • How to be A Good Brand Manager
  • Challenges, Opportunities & Threats of A Brand Manager
  • Daily Activities of A Brand Manager
  1. Brand Strategy & Execution : Two Different Worlds
  2. Develop Brand Strategy
  • Roles of Brand Strategy in Marketing and Company
  • How to Define Brand Segmentation and Target Market
  • How to Define Brand Personality and Positioning
  • The Process from Research to Brand Strategy Development
  • How to Analyze Research Report
  • How to Define Brand Segmentation, Target Market, Personality and Positioning based on Research Report
  1. Develop Branded Product Strategy
  • How to Define Product Mapping and Competitors to Target and Avoid
  • How to Define Strengths and Weaknesses of Our Competitors Product
  • How to Develop Strong and Sellable Product which Align with Brand Positioning
  • How to Execute The Product Strategy from Design to Packaging
  • How Design and Packaging Trigger Trial and Repeat Purchase
  • How to Develop Product from Content to Packaging Which Tells the Brand Positioning
  1. Develop Branded Pricing Strategy
  • How to Define Price Mapping & Develop Supportive Pricing Strategy
  • How to Define Manufacturers Price, Distributors Price, & Retailers Price
  • How to Manage Price in the End Market
  1. Develop Branded Distribution Strategy
  • How to Define Distribution Mapping
  • How to Choose The Most Suitable Distributors
  • How to Manage Distributors & Salesman
  1. Develop Branded Promotion Strategy & Execution

INSTRUCTOR Training BRAND IMAGE AND PRODUCT

Dr. Fauzan Asmara, SE., MM and  team

WHO SHOULD ATTEND Training BRAND IMAGE AND PRODUCT

Staff Bagian Pemasaran, Marketing, Supervisor, Manager Pemasaran

METHOD Training BRAND IMAGE AND PRODUCT

Lecturing, workshop, interactive discussion, sharing and case study.

Jadwal Pelatihan Bali Training 2022 :

batch 1 : 18 – 20 Januari 2022 | 25 – 27 Januari 2022

batch 2 : 8 – 10 Februari 2022 | 15 – 17 Februari 2022 | 22 – 24 Februari 2022

batch 3 : 2 – 4 Maret 2022 | 8 – 10 Maret 2022 | 15 – 17 Maret 2022 | 22 – 24 Maret 2022 | 29 – 31 Maret 2022

batch 4 : 5 – 7 April 2022 | 19 – 21 April 2022

batch 5 : 10 -12 Mei 2022 | 17 – 19 Mei 2022 | 24 – 26 Mei 2022

batch 6 : 7 – 9 Juni 2022 | 14 – 16 Juni 2022 | 21 – 23 Juni 2022 | 28 – 30 Juni 2022

batch 7 : 5 – 7 Juli 2022 | 12 – 14 Juli 2022 | 26 – 28 Juli 2022

batch 8 : 2 – 4 Agustus 2022 | 9 – 11 Agustus 2022 | 23 – 25 Agustus 2022

batch 9 : 6 – 8 September 2022 | 13 – 15 September 2022 | 20 – 22 September 2022 | 27 – 29 September 2022

batch 10 : 4 – 6 Oktober 2022 | 11 – 13 Oktober 2022 | 18 – 20 Oktober 2022 | 25 – 27 Oktober 2022

batch 11 : 1 – 3 November 2022 | 8 – 10 November 2022 | 15 – 17 November 2022 | 22 – 24 November 2022

batch 12 : 6 – 8 Desember 2022 | 13 – 15 Desember 2022 | 20 – 22 Desember 2022 | 27 – 29 Desember 2022

Catatan : Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta

Lokasi Pelatihan di Bali Training :

  • Yogyakarta, Hotel Dafam Malioboro
  • Jakarta, Hotel Amaris Tendean
  • Bandung, Hotel Golden Flower
  • Bali, Hotel Ibis Kuta
  • Surabaya, Hotel Amaris(6.00.000 IDR / participant)
  • Lombok, Hotel Jayakarta

Investasi Pelatihan tahun 2019 ini :

  • Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
  • Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas Pelatihan di Bali Training :

  1. FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal)
  2. FREE Akomodasi Peserta ke tempat pelatihan .
  3. Module / Handout
  4. FREE Flashdisk
  5. Sertifikat
  6. FREE Bag or bagpackers (Tas Training)
  7. Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
  8. 2xCoffe Break & 1 Lunch, Dinner
  9. FREE Souvenir Exclusive
  10. Training room full AC and Multimedia