Pelatihan CMA Certified Marketing Analyst™ *International Certification by American Academy*
Pelatihan Sertifikasi Analisis Marketing
Background Training Certified Marketing Analyst
Successful marketing requires a commitment to understand and satisfy customers. Many products “flop” because the company failed to adequately understand the desires or requirements or constraints of the people who will actually be using the product. For example, Motorola designed a cellular phone with world wide capabilities, but which couldn’t be used inside buildings or cars – the two places phones are most likely to be needed or wanted. Thus, much of this course will be devoted to understanding consumers better: measuring their preferences, understanding how those preferences are formed, and understanding whether products or services are satisfying both stated and unstated preferences.
This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications.
Participants gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up or an established company. Besides an overview of marketing research, the course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions.
This marketing course is intended for participants who want to increase their knowledge of aspects that affect consumer behavior, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market
analysis and development of decision making skills.
Objectives Training Certified Marketing Analyst
By the end of the course the Business Analyst will be able to:
- Develop effective market strategy based on thorough anlysis regarding customer behaviour, consumer market and thorough market analysis
- Learn how to recognize situations that require market research
- Gain an understanding of the research designs that could be used to address specific business issues
- Broaden Participants understanding of critical research techniques and good research practices
- Develop practical skills that participants can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results in Market Analysis
Contents Training Certified Marketing Analyst
- Module 1 – Perspectives on Strategy
- Module 2 – Consumer Behavior
- Module 3 – Consumer and Market Analysis
- Module 4 – Strategizing- planning and processes
- Module 5 – The Basic of Market Research
- Module 6 – Designing a Research Project: The Tools of Market Research
- Module 7 – Cases
Methods Training Certified Marketing Analyst
- Presentation
- Discussion
- Case Study
Lead Instructor Training Certified Marketing Analyst
Dr. Ir. Fauzi Hasan, MM, MBA,
Jadwal Pelatihan Bali Training 2023 :
batch 1 : 14 – 16 Februari 2023
batch 2 : 4 – 6 April 2023
batch 3 : 26 – 28 Juni 2023
batch 4 : 14 – 16 Agustus 2023
batch 5 : 10 – 12 Oktober 2023
batch 6 : 5 – 7 Desember 2023
Catatan : Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta
Lokasi Pelatihan di Bali Training :
- Yogyakarta, Hotel Dafam Malioboro
- Jakarta, Hotel Amaris Tendean
- Bandung, Hotel Golden Flower
- Bali, Hotel Ibis Kuta
- Surabaya, Hotel Amaris(6.00.000 IDR / participant)
- Lombok, Hotel Jayakarta
Investasi Pelatihan tahun 2019 ini :
- Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
- Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas Pelatihan di Bali Training :
- FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara/Stasiun/Terminal)
- FREE Akomodasi Peserta ke tempat pelatihan .
- Module / Handout
- FREE Flashdisk
- Sertifikat
- FREE Bag or bagpackers (Tas Training)
- Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
- 2xCoffe Break & 1 Lunch, Dinner
- FREE Souvenir Exclusive
- Training room full AC and Multimedia
